Management & BusinessPostgraduate Program

MBA in Marketing Management (MBA Marketing)

Known Aliases:MBA MarketingMarketing MBAMBA Mktg

Duration

2 Years

Avg Fresher Package

₹5.0 - ₹10.0 LPA

Top Exams

CAT (Common Admission Test), XAT / GMAT / NMAT

Program Overview & Industry Scope

Premier master degree equipping students with brand management, consumer behavior analysis, market research, channel management, and advertising strategy.

Eligibility Criteria & Academic Standard

Standard Qualification Requirements

Graduation in any stream with minimum 50% aggregate.

Accepted Entrance Examinations

CAT (Common Admission Test)

Conducting Body: IIMs • Accepted By: All IIMs & 1,000+ Top B-Schools

National Level

XAT / GMAT / NMAT

Conducting Body: XLRI / GMAC • Accepted By: XLRI Jamshedpur, NMIMS, SPJIMR

Premier Level

MAT / CMAT / ATMA

Conducting Body: AIMA / NTA • Accepted By: Over 500+ AICTE Approved B-Schools

National Level

State MBA CETs (MAH-CET, KMAT, TANCET)

Conducting Body: State CET Cells • Accepted By: State Level B-Schools

State Level

Curriculum & Key Semester Modules

Year 1 (Sem 1 & 2)Focus: Managerial Foundations

• Principles of Business Management• Financial Accounting & Reporting• Managerial Economics• Organizational Behavior• Marketing Management I• Business Statistics

Year 2 (Sem 3 & 4)Focus: Specialization Electives & Industry

• Strategic Management & Leadership• Specialization Track I & II• Corporate Governance & Ethics• Business Analytics• Summer Internship Dissertation• Final Placement Project

Career Prospects, Salary & Recruiters

Primary Job Roles:

Senior Brand ManagerMarketing DirectorProduct ManagerMarket Research Lead

Industry Salary Benchmarks:

Fresher Starting

₹5.0 - ₹10.0 LPA

Mid-Career (3-6 Yrs)

₹12.0 - ₹24.0 LPA

Senior / Leadership

₹30.0 - ₹60.0+ LPA

Top Hiring Organizations:

🏢 Deloitte🏢 McKinsey & Co🏢 HDFC Bank🏢 ICICI Bank🏢 Amazon🏢 EY India🏢 KPMG🏢 PwC🏢 HUL

Frequently Asked Questions (MBA Marketing)

Generally, candidates must secure at least 45% to 50% aggregate in their qualifying exam (10+2 for UG programs and Graduation for PG programs). For top government institutes (like IITs, IIMs, NLUs, AIIMS), 60% to 75% aggregate is typically required along with a high percentile in national entrance exams.

⚡ Official Student Guidance Desk